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The real story behind Starbucks' most embarrassing moment in history | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
HAYLEY PETERSON

Starbucks' campaign that encouraged baristas to write "#racetogether" on coffee cups and talk about racial tension with customers was a massive failure.

Critics branded it as insensitive and tone-deaf, and it was mercilessly lampooned on late-night TV.

http://www.businessinsider.com/starbucks-race-together-campaign-history-2015-6
 

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